BUSINESS STUDIES

Principles and Functions of Management

Course Content

Nature and Significance of Management
1. Management- concept, objectives and importance.
2. Management as Science, Art and Profession.
3. Management functions- planning, organising, staffing, directing and controlling.
4. Coordination- concept and importance.
Principles of Management
5. Principles of Management- concept and significance..
6. Fayol's principles of management.
7. Taylor's Scientific management- principles and techniques.
Management and Business Environment
8. Business Environment- concept and importance.
9. Dimensions of Business Environment- Economic, Social, Technological, Political and Legal.
10. Impact of Government policy changes on business with special reference to liberalization, privatization and globalization in India.
Planning
11. Concept, importance and limitations.
12. Planning process
13. Single use and standing plans. Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme.
Organising
14. Concept and importance.
Organising Process.
15. Structure of organisation- functional and divisional- concept. Formal and informal organisationconcept.
16. Delegation: concept, elements and importance.
17. Decentralization: concept and importance.
Staffing
18. Concept and importance of staffing.
19. Staffing as a part of Human Resource Management- concept.
20. Staffing process
21. Recruitment- sources
22. Selection -process
23. Training and Development- Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training and internship training.
24. Insurance: principles, concept of life, health, fire and marine insurance.
Directing
25. Concept and importance
26. Elements of Directing
    * Supervision- concept, functions of a supervisor.
    * Motivation- concept, Maslow's hierarchy of needs, Financial and non-financial incentives.
    * Leadership- concept, styles- authoritative, democratic and laissez faire.
    * Communication-concept, formal and informal communication; barriers to effective communication, how to overcome the barriers.
Controlling
27. Concept and importance.
28. Relationship between planning and controlling
29. Steps in the process of control

BUSINESS FINANCE AND MARKETING

Financial Management
30. Concept and objective of Financial Management.
31. Financial Decisions: investment, financing and dividend- Meaning and factors affecting.
32. Financial Planning- concept and importance.
33. Capital Structure - Concept.
34. Fixed and Working Capital - Concept and factors affecting their requirements.
Financial Markets
35. Financial Markets: Concept and types.
36. Capital market and its types (primary and secondary)
37. Stock Exchange- Functions and trading procedure.
38. Securities and Exchange Board of India (SEBI)- objectives and functions.
Marketing Management
39. Selling, Marketing and Societal Marketing management- Concept.
40. Marketing management- Concept.
41. Marketing Functions.
42. Marketing management philosophies.
43. Marketing Mix - Concept & elements
    Product-Concept, branding, labelling and packaging.
    * Price- Factors determining price.
    * Physical Distribution- concept, channels of distribution: types, choice of channels.
    * Promotion- Concept and elements; advertising-concept, role, objections against advertising,
    personal selling-concept and qualities of a good salesman, sales promotion- concept and techniques, public relations- concept and role.
Consumer Protection
44. Concept and importance of consumer protection.
45. Consumer Protection Act 1986
    * Meaning of consumer and consumer protection
    * Rights and responsibilities of consumers
    * Who can file a complaint and against whom?
    * Redressal machinery.
    * Remedies available.
46. Consumer awareness-Role of consumer organizations and NGOs